The Guardian and The Times Online Language Analysis

-Use of Generic Conventions and Hybridity/Techniques That Subvert Genre:

The Guardian and The Times although holding similar political standings are divided by their formats. The Guardian's homepage immediately opens with its headlines, all of which are serious stories about politics, the environment, and public interest much like The times, expressing the seriousness of broadsheet newspapers. However, The Guardian anchors it headlining articles with quotes that use emotive and impactful language and bright images that fit the mood and feel of each story, a method commonly used by tabloids. Also used by tabloids, is The Guardian's bright colour scheme. Typically, tabloids are aimed at working class women with bright colour schemes of red, pink, yellow, and light blue. The colour scheme of the Guardian, red, yellow, and blue are used, however the blue is darker and suggests more masculinity. Colours also used by The Guardian however, are black and white, the traditional tones of newspapers. This monochromatic scheme is something still prominent in broadsheets, insinuating The Guardian's connection to the original formatting. Other than the images and the small links everything on The Times' homepage is in black and white, strongly depicting the conventions of a broadsheet. Like broadsheets again, The Times presents their most important story as the largest on the homepage, but gives every secondary story with almost equal importance, due to their supporting images and headings. this is seen less in The Guardian, as some of their secondary stories are not coupled with images. The logos of both papers are smart, but The Guardian's is more modern whereas the Times is reminiscent of classic broadsheets with the crest.

-Use of Intertextuality:

Both homepages contain little to no intertextual references. The most prominent reference to todays technology is the subscribe button and the ability to like and comment, however the like and comment art not seen on either homepage. The Times also contains an intertextual reference with the vouchers in parliament, as in past articles and social debates politicians have been described as these buzzards, because they pick away at the money that once belonged to the people (taxes etc).

-The Encoding Viewpoints and Ideologies in The Media language:

The stories in the Times' homepage are all masculine, with the exception of one in which it is the first woman in a classically male role. The men depicted are also all seen in a positive light suggesting that the Times believes the news to be a masculine area that women shouldn't really take much interest in. The colour scheme also connotes this because Black, white, and red are all commonly associated with men and seriousness. In contrast, the Guardian is brighter and more uplifting, with a more balanced reference to both men and women as well as the trans community. This insinuates that it is a newspaper for everyone and although light hearted in a visual manor the stories are still serious and have a basis in hard news.

-The Influence of Social, Cultural, Economic, Political or Historical Contexts on The Homepages:

When looking at the homepages, all of these things become relevant, as they go hand in hand in terms of filtering and regulation. IPSO is a company responsible for regulating both The Guardian and The Times. Their guidlines are set by the UK government...